DEMOCRATIC DESIGN AT NIKE
DEVELOPING ACCESSIBLE TRENDS
As a footwear color designer at Nike for men's sportswear I spent a significant amount of time developing narratives and print designs around seasonal color direction. Final color and graphics application was informed through market research, comprehensive consumer analysis, and image-intensive research processes to craft innovative sports and lifestyle stories. The research process through multiple design iterations to final product development created informed storytelling methods that strengthened brand identity and consumer engagement.
Our color team was responsible for identifying valuable trends for upcoming seasons and translating these trends into price point specific model executions. Throughout the process we collaborated with multiple categories to ensure brand consistency, footwear designers to connect new product with our consumer base, our development team to create cost-effective color and material executions, and project manager leads for consumer profiles and emerging trend research.
ANALYSING TREND REPORTS
NARRATIVE + TOOLBOXES + DESIGN LIBRARIES
AIRMAX MEMPHIS TO MARKET
CONSUMER FEEDBACK + SPOTLIGHT PROJECTS