DEMOCRATIC DESIGN AT NIKE

DEVELOPING ACCESSIBLE TRENDS

As a footwear color designer at Nike for men's sportswear I spent a significant amount of time developing narratives and print designs around seasonal color direction. Final color and graphics application was informed through market research, comprehensive consumer analysis, and image-intensive research processes to craft innovative sports and lifestyle stories. The research process through multiple design iterations to final product development created informed storytelling methods that strengthened brand identity and consumer engagement.

PROCESS

Our color team was responsible for identifying valuable trends for upcoming seasons and translating these trends into price point specific model executions. Throughout the process we collaborated with multiple categories to ensure brand consistency, footwear designers to connect new product with our consumer base, our development team to create cost-effective color and material executions, and project manager leads for consumer profiles and emerging trend research. 

MARKET RESEARCH

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CONDUCTING INTERVIEWS

 Interview with stylist Matthew Henson. Well known for his work styling artists like The Weekend and A$AP Rocky. 

Interview with stylist Matthew Henson. Well known for his work styling artists like The Weekend and A$AP Rocky. 

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TRAVEL REPORTS

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ANALYSING TREND REPORTS

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CONSUMER PROFILES

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COLOR PALETTES

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NARRATIVE + TOOLBOXES + DESIGN LIBRARIES

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DESIGN ASSESMENTS

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AIRMAX MEMPHIS TO MARKET

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CONSUMER FEEDBACK + SPOTLIGHT PROJECTS

 

AirMax 97 Country Camo

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