NO BAD PRESS

THE PROJECT

NO BAD PRESS is a Portland based screen printing startup focused on small to medium sized runs for prints and apparel and offsite screenprinting workshops. The company is owned and operated by two people with a passion for design and illustration. NBP aims to create interest around sustainable printing projects and experimental art.

THE PROBLEM

Breaking through a competitive screen printing environment in the Pacific Northwest. There are a multitude of different printers throughout the region and ultimately a lot of options for customers to sift through. NBP needs to differentiate their work by creating an easy-to-understand client site, showcasing both print and workshop services, with a unique voice.

INITIAL SKETCHES

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COMPETITOR RESEARCH

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CONTINUED SKETCHES

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PERSONAS

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SITE ARCHITECTURE

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WIREFRAME SELECTIONS

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ICONS

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FINAL DESIGNS

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THE OUTCOME

An illustrative site design that aims to showcase work and find exciting projects. The visual language establishes a playful approach to work and the personalities of the press operators. Working through this site I realized the nuance of such a specific service. Workshop final design pages are in progress!