Workplace resilience strategy + facilitation
Including: Brand Strategy, Visual Design, Responsive Web, Photo
Timeline: February - April 2024
Holly Holton Workplace Resilience is a strategy focused consulting agency that increases productivity, profitability, and possibility in the workplace through specified coaching modalities.
Led by industry expert, Holly Holton.
The ask
To create a standout strategy, visual system, and supporting assets to separate Holly’s resiliency coaching from competitors. The brand must speak to the democracy of corporate settings in an accessible yet elevated approach.
Background
The modern workplace has a serious problem. Rising levels of stress, burnout, and disengagement can make the office or remote workplace unbearable. A recent Gallup poll highlights 67% of US employees are working at unsustainable rates with a loss of over $1.9 trillion in productivity.
That’s where Holly comes in.
Nice to meet you
The opportunity
Leveraging Holly’s 14+ years corporate experience to position her as a leading facilitator and expert workplace strategist. With a well designed system she can elevate teams to reach their highest potential and profitability. Including a 43% reduction in employee turnover.
A Certified Gallup Strength Coach, Certified Enneagram Practitioner, HeartMath Resilience Facilitator, Sustainability Champion and Workplace Strategist.
Higher profitability
Greater productivity
Less turnover
Strategy
Making work magic
Identifying target clients
Beginning with an in depth interview session Holly and I completed a corporate client analysis and competitor landscape overview. Outlining key demographics prior to design work ensured a focused approach to brand values, positioning, tone, and aesthetic development.
Who
Corporate decision makers, C-Suite level or managing principals / HR representatives of architecture and design firms. Like-minded individuals with the influence and authority to change company culture.
Their struggles
Managing or inspiring disengaged team members. Individuals who struggle to lead or educate, and are dealing with burnout / exhaustion. A lack of competitive edge across the team and general culture of distrust.
Their goals
To increase market share, build trust amongst their team members and customers. To improve productivity, profit, employee retention and attraction. Sustain and build overall engagement within the company.
The solution
Holly Holton’s specialized workplace coaching offers a sustainable approach to improving company culture. Through a unique combination of modalities, she builds team resiliency and company market share.
Positioning statement
Holly Holton creates sustainable, thriving workplaces for corporate clients so they can generate greater productivity, profitability, and possibility.
Professional
Bright
Clean
Approachable
Authoratative
Keywords
Moodboard
Design
Visual identity
I created a scaleable identity suite with a range of secondary accents to speak directly to Holly’s ideal corporate client.
Early sketches
Exploring elements of communication, relatability, upward mobility in beginning iterations set the tone for the final brand development.
Color palette
Typography
Primary logo
Secondary assets
Digital
I built a responsive digital experience across web and mobile, creating a cohesive application of Holly’s brand assets.
Including brand photography for a workshop focused photoshoot capturing Holly’s unique facilitation style.
Outcome
The final deliverables gave Holly a fully integrated digital presence — from a polished web experience to strategic content that helps her build credibility and reach new clients. With her brand system in place, Holly was able to confidently launch her business and present herself with a strong, consistent identity across every channel.
Impact
A complete brand system ready for long-term use and growth
A website that has helped Holly land paid speaking + consulting opportunities
A visual identity that stands out in a crowded coaching market
“Working with Hawnuh was incredibly clarifying. She took what felt abstract — my coaching philosophy — and turned it into something beautiful, concrete, and effective. I feel confident sending people to my site and sharing my brand thanks to her work.”
Holly Holton
Key takeaways
This project is a strong example of how strategic design, thoughtful content, and cohesive brand systems can elevate a solopreneur brand from concept to credibility. My role spanned from brand development through execution — demonstrating the power of full-stack creative leadership.
