Pixelfat

An agency for innovation

Pixelfat Design is an product focused agency creating top tier digital experiences for a range of companies. From fast moving startups to global brands, Pixelfat design systems are built to scale.

The ask

The agency needed an iconic brand mark, supporting visual assets, and an easy to navigate home page to stand out amongst the competition.

Branding + Palette

Inspired by universal design grids, this logo and secondary mark add a playfulness to pixels. Creating a flexible but welcome brand identity that clients can identify with quality. This energetic but democratic palette is grounded in neutral blues with strategic pops to convey the personality of the brand.

Illustration

I developed this character centric illustration library to highlight Pixelfat’s primary offerings. Iterating off the brand palette, these user-friendly assets add levity and excitement to the agency.

Sketches

Early illustration explorations informed the final assets library. Easy to understand iconography and symbols are incorporated at the beginning to ensure complex topics are understood quickly and in an approachable aesthetic.

Home Page

I contributed to the homepage layout, content flow, and implementation of illustration assets. It was important to maintain brand consistency here and uphold the Pixelfat design guidelines.

This project helped improve client inquiry flow and showcased the agency portfolio work in an accessible, personable way. The brand and asset library offers long-term identity awareness across the website and any future collateral.