SEED MOBILE DESIGN

THE PROJECT

SEED is a business banking startup focused on creating an accessible banking platform to support a wide range of business owners and transparency within the industry. 

I was asked to create the initial visual interface for an early version of the iOS app. Working with the iOS engineering team we worked through the information architecture of the app, informed by a set of user personas I researched and compiled. 

I wanted to create an interface that ensured accessibility and elevated the aesthetics of reporting within banking. 

USER RESEARCH

The following persona is one of a series of consumer profiles using the banking platform.

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INITIAL WIREFRAME SELECTIONS

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REFINED WIREFRAME SELECTIONS

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LOADING SCREEN EXPLORATIONS

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EARLY DESIGN EXPLORATIONS

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FINAL SCREEN SELECTIONS

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THE OUTCOME

The design was successful with beta testers during SEED's first funding round. After second round funding, the user-facing product shifted into a more illustrative focus, but our initial UX/UI explorations provided a well informed framework for future designs. Crafting an elevated financial tech user experience highlighted the importance of accessible money management tools.