Siteline

 SITELINE

 An end to end MVP for a better construction pay app experience.

main_image_Siteline.png

I was brought onto the small, but mighty team at Siteline as the sole designer. Tasked with developing a robust MVP in just three months we had our work cut out.

The goal

Create an improved billing experience for construction contractors to get paid on time. Better billing, better builds. (Who doesn’t love some solid alliteration?)


Responsible for

  • Scaleable design system to be applied across the MVP

  • Establishing design processes and cross collab communication structures

  • Minor context illustrations

  • The full MVP product design, supporting:

    • Project home page flow, adding / deleting, navigating projects

    • Settings, notifications, profile

    • Compliance

    • Creation of new pay app

    • Viewing and editing invoice

    • Adding and removing backup documentation

    • Submitting low tier lien waivers

    • Signing flow

    • Submitting a pay app for approval

    • Review of submitted pay app


The design system

We needed a flexible UI style guide to inform an agile MVP process. This Figma built design system made use of a blue focused palette, minimal buttons, and a versatile typography set. This is a sample of the initial guide we implemented across the MVP.


The product

Partnering closely with our lead engineer and customer relations expert we iterated daily on successful flows to ensure efficient pay outs on each project. The following is a sample of several flows.

Sketches + early explorations

Team explorations, group effort.

Refined Mocks

All projects

Invoice + backup

Lower tier lien waivers

Submit pay app


The outcome

The Siteline MVP launched successfully, picking up several clients from our user research pool. Customers loved the ease and efficiency of the new pay app flow. Siteline continues to innovate on its brand and product, having a solid MVP foundation helped pave the way.